I don’t know about you, but souvenir shopping is usually my travel nightmare. I hate tacky tourist trinkets and can never decide what’s meaningful. Most trips I end up stuffing my bag with fridge magnets at the last minute.
But Morocco? Completely different story. The souks and markets are overflowing with authentic, unique pieces that make for perfect gifts or keepsakes. The golden rules: always bargain hard and compare prices in a few different shops before buying.
Here’s what to look for in Morocco and where to buy it:
Argan Oil & Products
If Morocco is famous for one thing, it’s argan. The argan tree only grows in the south of the country, making this oil a truly local treasure.
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Culinary argan oil (for cooking)
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Cosmetic argan oil (for skin & hair)
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Shampoos, creams, and soaps made with argan
Best places to buy: Agadir, Essaouira, and surrounding villages. Avoid buying in Tangier — it’s pricier and often lower quality.
Thuya Wood Crafts
Thuya wood carvings are one of the most traditional Moroccan crafts. From jewelry boxes to chess boards and backgammon sets, these handmade pieces are high quality and timeless.
Moroccan Ceramics
Colorful, hand-painted ceramics are everywhere. From bowls and plates to full dinner sets, you’ll find endless designs.
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Best places: Safi, Fez, and Meknes are the ceramic capitals.
Tip: Buy in bulk at wholesale shops if you want larger sets, and make sure they pack them securely for travel.
Clothing & Accessories
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Baboosh slippers: once seen as too traditional, they’re now a global fashion trend.
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Djellaba: a traditional robe worn by both men and women, surprisingly versatile and stylish.
Leather Goods
Moroccan leather is legendary, crafted the same way for centuries. In Fez, you can even visit the famous tanneries. Bags, sandals, ottomans, jackets — everything is handmade.
Tip: Prices vary depending on the type of leather (camel, cow, sheep, goat). Bring a photo and have a custom piece made.
Best places: Fez, Marrakech, and Rissani.
Moroccan Lanterns
The ultimate souvenir that brings Morocco home. Lanterns come in every shape and size. If you buy one, choose heavier, metal designs — the cheap aluminum ones bend or tarnish easily.
Musical Instruments
From the Gnawa musicians of southern Morocco, you’ll find unique instruments like ouds, drums, and small darbukas. They make for beautiful, cultural gifts.
Best places: Marrakech, Essaouira, and Saharan villages.
Spices & Nuts
My personal weakness! The spice stalls are heaven — colorful pyramids of saffron, cumin, cinnamon, and Morocco’s own Ras el Hanout blend. Also great: almonds, dates, and dried fruits.
Baskets
Woven baskets are everywhere in the souks, far cheaper than trendy home stores back home. Perfect for decor or practical use.
Wanderlab Insight: Morocco’s markets can be overwhelming, but they’re also a treasure trove. Go in with curiosity (and your bargaining skills ready), and you’ll bring home souvenirs with soul.